On tonight's episode of "Undercover Boss" on
CBS, president and CEO Andy Wirth gets a makeover and goes undercover to
Lake Tahoe, Calif. The Squaw Valley mountain is famous for hosting the
1960 Winter Olympics and the epicenter of big mountain skiing. Alpine
Meadows offers a family-friendly atmosphere with excellent snow sports
for the entire family. The founder of the empire was Conrad Wirth,
Andy's grandfather, who was the Director of the National Parks Services
for eleven years. When Andy took over, he purchased Alpine Meadows to
give the two resorts a more family-friendly atmosphere, where Squaw
Valley mainly catered to the expert skiers.
I learned from him that the Hatch Valley
once had a volcano erruption and the hot lave might be what made the
chile taste so good. One thing was for certain, the best chile is
planted and harvested in southern New Mexico.
Of course, I couldn't spit it out. How
could I? To do so would be a disgrace, but more important was my pride
and my arrival in the Chile Capital of The World. Instead I chewed as
Harvey looked on. Never once did his expression change and in fact it
wasn't until my eyes started to roll back inside my head, that he
cracked a grin. That impassive manner finally gave way and he burst out
laughing. But did I stop? Not a chance. i was too dumb to know what to
do.
site
Relationships are key to marketing your
firm. Have the attorneys and staff brainstorm individual contacts in
specific industries that they have neglected, and pledge to call or
visit them at least one a month for the next year. On the internal side,
create relationships between attorneys and staff by pairing younger
associates with senior rainmakers who can act as marketing
mentors. Do any of these scenarios sound familiar? Have you ever
been involved in a situation where you felt you were treated unfairly,
yet you didn't know how to resolve it? We all face situations like these
most every day. Of course, the easiest "remedy" is to just keep quiet
and not deal with the problem. But, in reality, the best remedy is to
negotiate a resolution so the matter can end.
There were three major car
manufacturers. Ford, General Motors and Chrysler. Each manufacture had a
following. Arguments could erupt over which car was the best. A man's
Dodge pickup was a source of pride. Sunday morning the family would
dress in their best clothes and get into a Buick for the trip to church.
The Cadillac represented power and money while the Ford and Chevrolet
represented the working people. People that lived in the country had a
buy truck in
dubai. It was a working
truck and on Saturday's the kids jumped in the back for a trip to
town. In order to stand out in a sea of law firms you must identify
and then market what makes your firm unique. Are you focused on personal
attention? Have a 100-year history in a certain region? Employ attorneys
who speak multiple languages? Bringing together partners, associates and
staff can quickly bring about a clear vision of what makes the firm
different and how that fits with what your clients need. You can then
use that as part of your law firm marketing and business development
plan. Make sure you're looking at your
website as a marketing tool and not an IT plaything. Video, podcasts and
blogs are great, but nothing can replace a good solid, well-organized
homepage and clearly defined practice areas. Also- look at how the
attorney biographies are categorized. Are they easy to navigate and easy
to read? If not, consider hiring someone to revamp and redesign-it's a
simple and non-expensive way to instantly update your firm image. So to keep safety on your side,
make sure that you check the steering system and the suspension system
of your vehicle at least once a year. This should be done so that you
keep away from accidents and crashes.