For me the
holiday season was always the most rewarding time of the year as a child
interested in hunting. I had every issue of deer and deer hunting
magazine to fill in during the non-holiday months. But hearing and
seeing hunting as a kid can never be replaced..those memories will stick
with you the rest of your years. During Christmas and Thanksgiving, we
started a tradition. My Grandfather, God rest his soul, used to sit down
after the meal and tell us of all the deer hunting stories he remembered
growing up. For me their was no better story teller that lived.
The place was peopled by extras from "Hells
Angels on Wheels" and every bad prison movie ever made. This woman kept
bumping into me. She was medium height, slender, had long brown hair and
three teeth. Her face looked a little like it had caught fire and some
caring person had tried to put it out with an ax. Every time we collided
I apologized nervously and she walked away. From behind she could have
been Miss America. I swear.
Along the roadside you can see
the shades of dark-green and black shadows along the grass, and the
crossing of shadows along the forwarding black asphalt road, as the
Ford-truck glides along.
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Considering cost of
living in her area in the seventies, her income was suitable. A new home
could be purchased for $25,000. A postage stamp rose from $0.06 in 1970
to $0.15 in 1979. I asked my mother if she could recall some prices of
the decade. She remembered bread being $0.29, gas $0.74 a gallon, candy
bars $0.05, soft drinks $0.10-0.15 a bottle in the early seventies and
in the late seventies prices started to rise. She remembered cigarettes
costing $1.00 a pack, cracker $0.29, milk $1.00 and most canned goods
$0.10. Do any of these scenarios sound familiar? Have you ever
been involved in a situation where you felt you were treated unfairly,
yet you didn't know how to resolve it? We all face situations like these
most every day. Of course, the easiest "remedy" is to just keep quiet
and not deal with the problem. But, in reality, the best remedy is to
negotiate a resolution so the matter can end.
If your firm were a car what would it be? Strong and tough
like a
buy truck mud
flaps? Sleek and
fast like a Ferrari? Sophisticated and state-of-the-art like a Mercedes
S-Class? How about an ice cream flavor? A beverage? A movie genre? All
of these exercises not only make for a lively discussion, but work to
help define your firm personality. Once that emerges, look for ways to
incorporate it in your firm's daily business- from answering the phones
to your letterhead. In order to stand out in a sea of law firms you must identify
and then market what makes your firm unique. Are you focused on personal
attention? Have a 100-year history in a certain region? Employ attorneys
who speak multiple languages? Bringing together partners, associates and
staff can quickly bring about a clear vision of what makes the firm
different and how that fits with what your clients need. You can then
use that as part of your law firm marketing and business development
plan. The
West Palm Beach Motorsports Examiner will be on hand for the event, and
will provide insight into the longest day in professional auto racing;
the Rolex 24! The situation might sound like a win-win but some
people say "Cash for Clunkers" is a speed bump, slowing customers who
might want a used car. Used car dealers at Naff Auto Sales told WSLS the
program could force people into buying a new car. Another possible
problem, Clunkers traded in with the program have to be destroyed,
meaning they won't end up for sale on a used car lot. Better for the
environment, bad for used car business. But many say it's a trade we
need to make. Many don't want to put the brakes on the program. In an
interview with WSLS, the president of Berglund Automotive said close to
40 people have taken advantage of the government program so far. They
say "Cash for Clunkers" is giving customers the kick they need to get a
new car.