If ever there was an unexpected
treasure hidden behind a plain exterior, this is it! Anyone who has
lived in Richardson, Texas as long as I have will remember the building
on Campbell and Nantucket as the original Sterlings catalog store. After
that, it was offices. Recessed off Campbell, is a nondescript building,
except for the fact that there are now huge letters on the front that
say Classic Cars, Banquet Rooms and NTX.
The world has changed a lot. Most people
don't know the names of all the cars on the market. Two cars in a family
is common. People are busy and don't want to take the time to shop for
that perfect car. Families with kids want SUV's. Everyone wants energy
efficiency. Instead of asking how much horse power, people are asking
how many miles per gallon.
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Probably about
80-something percent. I'll be able to make a fist again. There's a
knuckle I'll never be able to move again, but that's probably the only
permanent damage, other than the scarring. Since
Jay Leno took over the hosting duties at "The Tonight Show", he has
earned another nickname-"The King of Late Night." So, how much money
does the king earn? Another little known fact about Jay Leno is that his
annual salary is reported to be a cool $17,000,000, according to
Forbes.
There were three major car
manufacturers. Ford, General Motors and Chrysler. Each manufacture had a
following. Arguments could erupt over which car was the best. A man's
Dodge pickup was a source of pride. Sunday morning the family would
dress in their best clothes and get into a Buick for the trip to church.
The Cadillac represented power and money while the Ford and Chevrolet
represented the working people. People that lived in the country had a
buy truck accessories online. It was a working
truck and on Saturday's the kids jumped in the back for a trip to
town. It may be a word, a symbol or a motto but having a message can
do more to keep attorneys on the same page than almost anything else.
Decide what your message and is and stick to it, whether it be stamping
your symbol on letters and emails or boldly displaying your firm mantra
on the company website. Repetition will help attorneys stay on message
and clients recognize your presence. No one, NO ONE is going to read a
three-page attorney biography. Though they may be proud of their
accomplishments, attorneys need to realize the importance of being clear
and succinct. Have the attorneys sit down with copies of their bio and
take the time to update and edit what's there. From cases to clubs and
organizations, limit the information and focus on what the attorney can
do for a new client, not what they have done for old ones. Jay Leno married his wife Mavis Nicholson in 1980. He says he's
"very happily" married; the couple have no children. Nicholson is a
scriptwriter. She also pens children's books. She's also a supporter of
the Feminist Majority Foundation. The couple live in Los Angeles.