On tonight's episode of "Undercover Boss" on
CBS, president and CEO Andy Wirth gets a makeover and goes undercover to
Lake Tahoe, Calif. The Squaw Valley mountain is famous for hosting the
1960 Winter Olympics and the epicenter of big mountain skiing. Alpine
Meadows offers a family-friendly atmosphere with excellent snow sports
for the entire family. The founder of the empire was Conrad Wirth,
Andy's grandfather, who was the Director of the National Parks Services
for eleven years. When Andy took over, he purchased Alpine Meadows to
give the two resorts a more family-friendly atmosphere, where Squaw
Valley mainly catered to the expert skiers.
Thus, technology was on a roll. Bill Gates had founded
the Microsoft Corporation in 1975 and McDonalds had created a drive
thru. However, my mother was more interested in her own life and leisure
time. In the seventies she had graduated high school, entered the
workforce, and married my father in 1976 and started her own
family.
Finally, during the long New Year weekend, they'd done it. The
man told her to get out and she'd finally found the strength to take him
up on it. She woke Teddie up, told him to take his bike and go to the
new place, grabbed a few things, including Charlie, and walked out,
letting the security door slam behind her. She'd never told the man that
she already had a place to go, had had it lined up for weeks now, in
anticipation of this moment. Teddie would get there before she did, but
she and Charlie and what was left of her life wouldn't be far
behind. https://en.wikipedia.org/wiki/Chevrolet_Equinox
Slowly they drive a little further up the road, find an area along the
road side, they can turn around the truck; --cliffs being on one side
and an embankment on the other that lead down to the lake itself. As
they make their turn, they straighten out the wheel, press hard on the
gas and get the hell going to the strangers house. He now takes a look about
the area, it is not the house, it is the top of tress by the lake; --the
shadows are forming the likes of a house. As he catches his breath, they
continue forward.
If your firm were a car what would it be? Strong and tough
like a
buy truck cap? Sleek and
fast like a Ferrari? Sophisticated and state-of-the-art like a Mercedes
S-Class? How about an ice cream flavor? A beverage? A movie genre? All
of these exercises not only make for a lively discussion, but work to
help define your firm personality. Once that emerges, look for ways to
incorporate it in your firm's daily business- from answering the phones
to your letterhead. From shopping around and purchasing just the right part, to finding
a mechanic that can work on classic cars to purchasing an already
restored car; the Internet has already transformed a chore that used to
take weeks and sometimes months, into just hours, or possibly days. No one, NO ONE is going to read a
three-page attorney biography. Though they may be proud of their
accomplishments, attorneys need to realize the importance of being clear
and succinct. Have the attorneys sit down with copies of their bio and
take the time to update and edit what's there. From cases to clubs and
organizations, limit the information and focus on what the attorney can
do for a new client, not what they have done for old ones. He also stated that his is looking
forward to Palmer and Ochocinco's replacements in the Bengals first
round pick receiver A.J. Green and quarterback Andy Dalton.