On tonight's episode of "Undercover Boss" on
CBS, president and CEO Andy Wirth gets a makeover and goes undercover to
Lake Tahoe, Calif. The Squaw Valley mountain is famous for hosting the
1960 Winter Olympics and the epicenter of big mountain skiing. Alpine
Meadows offers a family-friendly atmosphere with excellent snow sports
for the entire family. The founder of the empire was Conrad Wirth,
Andy's grandfather, who was the Director of the National Parks Services
for eleven years. When Andy took over, he purchased Alpine Meadows to
give the two resorts a more family-friendly atmosphere, where Squaw
Valley mainly catered to the expert skiers.
I learned from him that the Hatch Valley
once had a volcano erruption and the hot lave might be what made the
chile taste so good. One thing was for certain, the best chile is
planted and harvested in southern New Mexico.
Of course, I couldn't spit it out. How
could I? To do so would be a disgrace, but more important was my pride
and my arrival in the Chile Capital of The World. Instead I chewed as
Harvey looked on. Never once did his expression change and in fact it
wasn't until my eyes started to roll back inside my head, that he
cracked a grin. That impassive manner finally gave way and he burst out
laughing. But did I stop? Not a chance. i was too dumb to know what to
do.
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Technology has solved the time problem. From your home you can
find a dealer, a car, fill out the paper work and haggle over the price.
All you have to do is punch a few keys on your computer. In 1970 my husband bought a Dodge R/T for $5000. The
price of the car was usually a bit less, but this particular car had all
the bells and whistles needed to be a true Muscle Car. If kept in mint
condition this car would now be worth approximately $50,000. He was
young and foolish though; blew up the engine, and just trashed the car.
To this day, the thought of his youthful waste makes him kind of
sick.
If your firm were a car what would it be? Strong and tough
like a
buy truck
auto accessories? Sleek and
fast like a Ferrari? Sophisticated and state-of-the-art like a Mercedes
S-Class? How about an ice cream flavor? A beverage? A movie genre? All
of these exercises not only make for a lively discussion, but work to
help define your firm personality. Once that emerges, look for ways to
incorporate it in your firm's daily business- from answering the phones
to your letterhead. It may be a word, a symbol or a motto but having a message can
do more to keep attorneys on the same page than almost anything else.
Decide what your message and is and stick to it, whether it be stamping
your symbol on letters and emails or boldly displaying your firm mantra
on the company website. Repetition will help attorneys stay on message
and clients recognize your presence. In the local automotive arena,
decline in gas prices seem to benefit GM most. The automaker's truck
sales surged by 32.9 percent. DaimlerChrysler truck sales were up by
11.1 percent. Jeep and Dodge received most of the gains. Jeep auto parts
are proving what they are worth in Liberty and Commando. Consequently,
Dodge truck parts are still preferred by many truck enthusiasts. The PC is
no longer the only way of accessing the Internet. We now have PDA's and
cellphones that can access the Internet, and send and receive e-mail. By
this time next year, as more people learn the use and benefit of these
devises; anything needed to maintain and restore these Classic Car
investments can be obtained while driving down the road.