On tonight's episode of "Undercover Boss" on
CBS, president and CEO Andy Wirth gets a makeover and goes undercover to
Lake Tahoe, Calif. The Squaw Valley mountain is famous for hosting the
1960 Winter Olympics and the epicenter of big mountain skiing. Alpine
Meadows offers a family-friendly atmosphere with excellent snow sports
for the entire family. The founder of the empire was Conrad Wirth,
Andy's grandfather, who was the Director of the National Parks Services
for eleven years. When Andy took over, he purchased Alpine Meadows to
give the two resorts a more family-friendly atmosphere, where Squaw
Valley mainly catered to the expert skiers.
"Look here". He said.
"The first thing you need to learn is to never bite into a green chile.
When we test in the field, we never do that. Look here".
She remembered the day her son Teddie had
brought Charlie home. They'd just moved into an apartment after selling
the house he'd been born in. She'd done it for the worst reason of all,
to try to hang on to a new man she'd just met and with whom her son had,
at best, a nervous relationship. It seemed as though she just couldn't
stop making mistakes, and now this. She remembered her last days in the
house, how she'd walked out and never looked back and how she hadn't
been able to drive by it for the longest time, long after the man had
gone, long after Charlie had died and been reborn at least a dozen more
times.
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Technology has solved the time problem. From your home you can
find a dealer, a car, fill out the paper work and haggle over the price.
All you have to do is punch a few keys on your computer. Li-Li led me into a corridor leading to an office in the back of
the building. There she introduced me to Mr. Nguyen van Duong who wasted
no time in getting to his questions. Duong was an ugly man, small and
fat at the same time. His hair was thin for a guy in his 40s, and he
used a pomade to plaster it to this head. The skin on his face had an
oily sheen to it. His lips were fat and reminded me of raw liver.
If your firm were a car what would it be? Strong and tough
like a
buy kenworth truck uk? Sleek and
fast like a Ferrari? Sophisticated and state-of-the-art like a Mercedes
S-Class? How about an ice cream flavor? A beverage? A movie genre? All
of these exercises not only make for a lively discussion, but work to
help define your firm personality. Once that emerges, look for ways to
incorporate it in your firm's daily business- from answering the phones
to your letterhead. Well,
since that was the only plan the three of us were able to come up with
that whole evening, I figured it was destiny. There really wasn't
anything else going on in my life so as dawn arrived we headed for the
Army recruiting office. There were, of course, some tests for me to
take. I resumed my
mission and approached the Shadow Bar. Shadow Bar is an unusual name
that had nothing to do with the building itself. The walls were bright,
white stucco with the front of the one-story building evenly divided by
a massive black door with a small glass window centered about five feet
up from the sidewalk. The few windows in the building were covered with
shades and draperies that allowed no glimpse of what was happening
inside. Remember: be
prepared, have an agenda and keep focused on the discussion at hand.
Involve everyone from partners to associates to staff and keep an open
mind to marketing ideas, plans and needs. But most of all... make it a
true priority to institute those strategies when the retreat
ends.