Today, as fuel prices
continue to escalate, more car buyers are contemplating on getting small
passenger cars instead of bigger vehicles such as those top-selling
trucks and SUVs from Ford, giving up what they really need and want for
the sake of saving more on fuel expenses.
The world has changed a lot. Most people
don't know the names of all the cars on the market. Two cars in a family
is common. People are busy and don't want to take the time to shop for
that perfect car. Families with kids want SUV's. Everyone wants energy
efficiency. Instead of asking how much horse power, people are asking
how many miles per gallon.
For
firms who rely on billable hours, marketing often takes a backseat. Make
that change. Retreats are a perfect time to create and set clear
expectations for attorneys and partners for non-billable time devoted to
marketing and business development. And don't forget to reward the
performers! https://en.wikipedia.org/wiki/Chevrolet_Equinox
Truly the only thing Hannah's
was good for was drinking, and despite our ages we ordered up and were
served the working man's traditional shot-and-a-beer. In fact we were
served a lot of tradition that night, and by two in the morning we were
beginning to feel our oats. Since
Jay Leno took over the hosting duties at "The Tonight Show", he has
earned another nickname-"The King of Late Night." So, how much money
does the king earn? Another little known fact about Jay Leno is that his
annual salary is reported to be a cool $17,000,000, according to
Forbes.
My mother and father enjoyed much of their leisure time with
drive in movies, watching TV shows such as MASH, All in the Family,
Dukes of Hazard, and Andy Griffith. They enjoyed the music of Merle
Haggard, Freddy Hart and Conway Twitty. Lastly, they enjoyed fast cars
as well as many people did in the seventies. Drag racing was a fun event
for both my mother and my father. In the seventies my father owned a
1972 Ford Galaxy 500, 1970 Road Runner, 1973 Ranchero, and a 1976
buy truck
accessories online. The cost of a new
vehicle was around $6000. Over all, the most rememberable event for my
mother in the seventies was in 1977 when Elvis Presley died. It may be a word, a symbol or a motto but having a message can
do more to keep attorneys on the same page than almost anything else.
Decide what your message and is and stick to it, whether it be stamping
your symbol on letters and emails or boldly displaying your firm mantra
on the company website. Repetition will help attorneys stay on message
and clients recognize your presence. Make sure you're looking at your
website as a marketing tool and not an IT plaything. Video, podcasts and
blogs are great, but nothing can replace a good solid, well-organized
homepage and clearly defined practice areas. Also- look at how the
attorney biographies are categorized. Are they easy to navigate and easy
to read? If not, consider hiring someone to revamp and redesign-it's a
simple and non-expensive way to instantly update your firm image. It's hard to do anything. It's hard to button your pants or brush
your teeth, let alone jump off a three-story building into a pad. This
movie was the most physical thing I've ever had to do, and I had to do
it with a broken hand. It's the hardest thing I've ever had to do in my
life. Constantly having to take hits and fall and run through explosions
and get hit and beat up all day. Aside from my hand, I also got 25
stitches making this movie, in various parts of my body -- stuff that
had nothing to do with my hand.