Buying a car has changed over the years. No longer do you have to go
from car lot to car lot to find that perfect car. No more spending your
week-ends car shopping. Years ago car shopping was a big thing. Having a
car wasn't as casual or as necessary as it is today. People in town
walked or took the bus.
"Look here". He said.
"The first thing you need to learn is to never bite into a green chile.
When we test in the field, we never do that. Look here".
Along the roadside you can see
the shades of dark-green and black shadows along the grass, and the
crossing of shadows along the forwarding black asphalt road, as the
Ford-truck glides along.
site
It's no secret that Jay Leno beat out David Letterman when it
was time for NBC to replace the retiring Johnny Carson in 1992. But, did
you know since the six foot tall comedian started hosting "The Tonight
Show" that he rarely takes a day off? One of his many cars can most
always be seen parked in his reserved "#1" parking place at the NBC
Studio in Burbank. And, on top of doing the show, Jay Leno still manages
to perform more than 150 standup comedy gigs a year. The dark
figure standing, staring by the street, is noticed by the two men in the
front seat of the truck, they stare but keep going, --trees blowing to
his right and left, the waves of the Great Lake of Superior, makes a
humming sound, and everything else, as if you were in the middle of a
hurricane, the stranger stands erect yet, never moving. He sees the eyes
of the passenger in the Ford-truck, a small figure, a man of about
forty, the driver calls him Skip, and he hears that. The taller man at
the wheel, his arms are solid, and frozen to the wheel, is called Amery,
for some reason you know he knows that.
If your firm were a car what would it be? Strong and tough
like a
buy truck
flatbeds? Sleek and
fast like a Ferrari? Sophisticated and state-of-the-art like a Mercedes
S-Class? How about an ice cream flavor? A beverage? A movie genre? All
of these exercises not only make for a lively discussion, but work to
help define your firm personality. Once that emerges, look for ways to
incorporate it in your firm's daily business- from answering the phones
to your letterhead. From shopping around and purchasing just the right part, to finding
a mechanic that can work on classic cars to purchasing an already
restored car; the Internet has already transformed a chore that used to
take weeks and sometimes months, into just hours, or possibly days. No one, NO ONE is going to read a
three-page attorney biography. Though they may be proud of their
accomplishments, attorneys need to realize the importance of being clear
and succinct. Have the attorneys sit down with copies of their bio and
take the time to update and edit what's there. From cases to clubs and
organizations, limit the information and focus on what the attorney can
do for a new client, not what they have done for old ones. The situation might sound like a win-win but some
people say "Cash for Clunkers" is a speed bump, slowing customers who
might want a used car. Used car dealers at Naff Auto Sales told WSLS the
program could force people into buying a new car. Another possible
problem, Clunkers traded in with the program have to be destroyed,
meaning they won't end up for sale on a used car lot. Better for the
environment, bad for used car business. But many say it's a trade we
need to make. Many don't want to put the brakes on the program. In an
interview with WSLS, the president of Berglund Automotive said close to
40 people have taken advantage of the government program so far. They
say "Cash for Clunkers" is giving customers the kick they need to get a
new car.