Today, as fuel prices
continue to escalate, more car buyers are contemplating on getting small
passenger cars instead of bigger vehicles such as those top-selling
trucks and SUVs from Ford, giving up what they really need and want for
the sake of saving more on fuel expenses.
The place was peopled by extras from "Hells
Angels on Wheels" and every bad prison movie ever made. This woman kept
bumping into me. She was medium height, slender, had long brown hair and
three teeth. Her face looked a little like it had caught fire and some
caring person had tried to put it out with an ax. Every time we collided
I apologized nervously and she walked away. From behind she could have
been Miss America. I swear.
Along the roadside you can see
the shades of dark-green and black shadows along the grass, and the
crossing of shadows along the forwarding black asphalt road, as the
Ford-truck glides along.
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I should always watch what I say
because with the PC their could be a small child on here collecting
those hunting stories like I collected them from my grandfather.
Although the word bullshit was one of those sacred words as a kid you
used to say just out of ear shot of mom and dad. It had it's own
mystique about it altogether back then. Since
Jay Leno took over the hosting duties at "The Tonight Show", he has
earned another nickname-"The King of Late Night." So, how much money
does the king earn? Another little known fact about Jay Leno is that his
annual salary is reported to be a cool $17,000,000, according to
Forbes.
My mother and father enjoyed much of their leisure time with
drive in movies, watching TV shows such as MASH, All in the Family,
Dukes of Hazard, and Andy Griffith. They enjoyed the music of Merle
Haggard, Freddy Hart and Conway Twitty. Lastly, they enjoyed fast cars
as well as many people did in the seventies. Drag racing was a fun event
for both my mother and my father. In the seventies my father owned a
1972 Ford Galaxy 500, 1970 Road Runner, 1973 Ranchero, and a 1976
buy truck and trailer. The cost of a new
vehicle was around $6000. Over all, the most rememberable event for my
mother in the seventies was in 1977 when Elvis Presley died. In order to stand out in a sea of law firms you must identify
and then market what makes your firm unique. Are you focused on personal
attention? Have a 100-year history in a certain region? Employ attorneys
who speak multiple languages? Bringing together partners, associates and
staff can quickly bring about a clear vision of what makes the firm
different and how that fits with what your clients need. You can then
use that as part of your law firm marketing and business development
plan. No one, NO ONE is going to read a
three-page attorney biography. Though they may be proud of their
accomplishments, attorneys need to realize the importance of being clear
and succinct. Have the attorneys sit down with copies of their bio and
take the time to update and edit what's there. From cases to clubs and
organizations, limit the information and focus on what the attorney can
do for a new client, not what they have done for old ones. Remember: be
prepared, have an agenda and keep focused on the discussion at hand.
Involve everyone from partners to associates to staff and keep an open
mind to marketing ideas, plans and needs. But most of all... make it a
true priority to institute those strategies when the retreat
ends.