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For firms who rely on billable hours, marketing often takes a backseat. Make that change. Retreats are a perfect time to create and set clear expectations for attorneys and partners for non-billable time devoted to marketing and business development. And don't forget to reward the performers! check over here It's no secret that Jay Leno beat out David Letterman when it was time for NBC to replace the retiring Johnny Carson in 1992. But, did you know since the six foot tall comedian started hosting "The Tonight Show" that he rarely takes a day off? One of his many cars can most always be seen parked in his reserved "#1" parking place at the NBC Studio in Burbank. And, on top of doing the show, Jay Leno still manages to perform more than 150 standup comedy gigs a year. When you negotiate with your prospective employer, don't be afraid to ask for the highest amount. This is a good point to start from. Your prospective employer will be negotiating with a list of his/her own as well. If your firm were a car what would it be? Strong and tough like a buy truck nuts? Sleek and fast like a Ferrari? Sophisticated and state-of-the-art like a Mercedes S-Class? How about an ice cream flavor? A beverage? A movie genre? All of these exercises not only make for a lively discussion, but work to help define your firm personality. Once that emerges, look for ways to incorporate it in your firm's daily business- from answering the phones to your letterhead. Now, let's look at an example of how to negotiate a deal, any time. Let's pretend (or maybe not) that you're one of the estimated five per cent who are unemployed in the United States. You've done your homework; written up a killer resume, and now you have some interviews lined up. When I came back it was just out of the guilt that I had. I pride myself on my professionalism, and this is the first issue I've ever had where I wasn't able to come to set ... The thing that cut deep to the core of me was knowing that there were 65 human beings who are like family to me, waiting for me to come back. They were sitting on their asses doing nothing because of my...you know, my situation. Remember: be prepared, have an agenda and keep focused on the discussion at hand. Involve everyone from partners to associates to staff and keep an open mind to marketing ideas, plans and needs. But most of all... make it a true priority to institute those strategies when the retreat ends.