Today, as fuel prices
continue to escalate, more car buyers are contemplating on getting small
passenger cars instead of bigger vehicles such as those top-selling
trucks and SUVs from Ford, giving up what they really need and want for
the sake of saving more on fuel expenses.
To dry your car, you can
use a chamois cloth or a towel but make sure that it is clean when you
use it. Or else, you would only be marring the cleaning job that you
just finished.
For
firms who rely on billable hours, marketing often takes a backseat. Make
that change. Retreats are a perfect time to create and set clear
expectations for attorneys and partners for non-billable time devoted to
marketing and business development. And don't forget to reward the
performers!
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Technology has solved the time problem. From your home you can
find a dealer, a car, fill out the paper work and haggle over the price.
All you have to do is punch a few keys on your computer. As my eyeballs came back into focus, I watched him unfold the
same pocket knife and as he bent to retrieve another chile from the
plant, I prayed it wasn't for me. Realizing it wasn't I thanked the
great capsicum god in the Hatch volcano and considered crying.
If your firm were a car what would it be? Strong and tough
like a
buy truck or car? Sleek and
fast like a Ferrari? Sophisticated and state-of-the-art like a Mercedes
S-Class? How about an ice cream flavor? A beverage? A movie genre? All
of these exercises not only make for a lively discussion, but work to
help define your firm personality. Once that emerges, look for ways to
incorporate it in your firm's daily business- from answering the phones
to your letterhead. It may be a word, a symbol or a motto but having a message can
do more to keep attorneys on the same page than almost anything else.
Decide what your message and is and stick to it, whether it be stamping
your symbol on letters and emails or boldly displaying your firm mantra
on the company website. Repetition will help attorneys stay on message
and clients recognize your presence. No one, NO ONE is going to read a
three-page attorney biography. Though they may be proud of their
accomplishments, attorneys need to realize the importance of being clear
and succinct. Have the attorneys sit down with copies of their bio and
take the time to update and edit what's there. From cases to clubs and
organizations, limit the information and focus on what the attorney can
do for a new client, not what they have done for old ones. "Trucks bounced back during the month," says Paul Ballew,
executive director of market and industry analysis at GM. Chrysler,
conversely, boasts its truck sales, "The retail side of our business has
really shown a lot of strength for us in October, especially with key
products such as Jeep Commander, Dodge Ram pickup... Jeep Liberty," says
Steven Landry, Chrysler Group vice president of sales and field
operations.