If ever there was an unexpected
treasure hidden behind a plain exterior, this is it! Anyone who has
lived in Richardson, Texas as long as I have will remember the building
on Campbell and Nantucket as the original Sterlings catalog store. After
that, it was offices. Recessed off Campbell, is a nondescript building,
except for the fact that there are now huge letters on the front that
say Classic Cars, Banquet Rooms and NTX.
See my family has always been sort of dysfunctional and
encountered endless arguments over senseless topics for as long as I can
remember. The lesson of karma is that at some point in time, God, the
Universe and the "powers that be" will step in with the intent of
rebuilding the structure of a family broken down.
Not only were the fads up in the air in the seventies, so were
the headline news. In 1971, the 26th Amendment was passed allowing a
U.S. citizen to be able to vote at age 18. In 1974, President Nixon
resigned from office as the Watergate scandal unfolds. In 1975,
President Ford announces war in Vietnam was finished as far as the U.S.
was concerned. And Space became the "New Frontier". In 1972, Pioneer 10
lifted off to journey past Jupiter. In 1973, Skylab was launched by
NASA. And in 1976, the Viking I landed on Mars. Boy, times were changing
fast, just as Bob Dylan had predicted. http://www.wikihow.com/Diagnose-a-Loss-of-Spark-in-Your-Car-Engine
Relationships are key to marketing your
firm. Have the attorneys and staff brainstorm individual contacts in
specific industries that they have neglected, and pledge to call or
visit them at least one a month for the next year. On the internal side,
create relationships between attorneys and staff by pairing younger
associates with senior rainmakers who can act as marketing
mentors. In 1970 my husband bought a Dodge R/T for $5000. The
price of the car was usually a bit less, but this particular car had all
the bells and whistles needed to be a true Muscle Car. If kept in mint
condition this car would now be worth approximately $50,000. He was
young and foolish though; blew up the engine, and just trashed the car.
To this day, the thought of his youthful waste makes him kind of
sick.
There were three major car
manufacturers. Ford, General Motors and Chrysler. Each manufacture had a
following. Arguments could erupt over which car was the best. A man's
Dodge pickup was a source of pride. Sunday morning the family would
dress in their best clothes and get into a Buick for the trip to church.
The Cadillac represented power and money while the Ford and Chevrolet
represented the working people. People that lived in the country had a
buy
truck volvo. It was a working
truck and on Saturday's the kids jumped in the back for a trip to
town. In order to stand out in a sea of law firms you must identify
and then market what makes your firm unique. Are you focused on personal
attention? Have a 100-year history in a certain region? Employ attorneys
who speak multiple languages? Bringing together partners, associates and
staff can quickly bring about a clear vision of what makes the firm
different and how that fits with what your clients need. You can then
use that as part of your law firm marketing and business development
plan. I'd finally made it, I thought. A step closer to bottling our
green chile sauce, a cooking sauce resplendent with flavor and I could
envision a bottle on every table in America. I just needed the right
chile. So
there you have it. I have listed some of the more popular accessories
for a Ford truck. Of course there are many more such as performance
tuners and if you are going all out you can completely upgrade the
suspension. That will be another post for another day however. Until
then happy trucking my friends, hope to see you out at the truck
shows.