On tonight's episode of "Undercover Boss" on
CBS, president and CEO Andy Wirth gets a makeover and goes undercover to
Lake Tahoe, Calif. The Squaw Valley mountain is famous for hosting the
1960 Winter Olympics and the epicenter of big mountain skiing. Alpine
Meadows offers a family-friendly atmosphere with excellent snow sports
for the entire family. The founder of the empire was Conrad Wirth,
Andy's grandfather, who was the Director of the National Parks Services
for eleven years. When Andy took over, he purchased Alpine Meadows to
give the two resorts a more family-friendly atmosphere, where Squaw
Valley mainly catered to the expert skiers.
The world has changed a lot. Most people
don't know the names of all the cars on the market. Two cars in a family
is common. People are busy and don't want to take the time to shop for
that perfect car. Families with kids want SUV's. Everyone wants energy
efficiency. Instead of asking how much horse power, people are asking
how many miles per gallon.
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Technology has solved the time problem. From your home you can
find a dealer, a car, fill out the paper work and haggle over the price.
All you have to do is punch a few keys on your computer. As my eyeballs came back into focus, I watched him unfold the
same pocket knife and as he bent to retrieve another chile from the
plant, I prayed it wasn't for me. Realizing it wasn't I thanked the
great capsicum god in the Hatch volcano and considered crying.
If your firm were a car what would it be? Strong and tough
like a
buy truck mud
flaps? Sleek and
fast like a Ferrari? Sophisticated and state-of-the-art like a Mercedes
S-Class? How about an ice cream flavor? A beverage? A movie genre? All
of these exercises not only make for a lively discussion, but work to
help define your firm personality. Once that emerges, look for ways to
incorporate it in your firm's daily business- from answering the phones
to your letterhead. Jumping off the back of the
deuce-and-half truck, brushing through the crowd of peanut girls, I
headed to the bar. It was a beautiful day with sunlight dappling the
shaded roadway. My husband's best friend Jake is the lead contractor for a
large construction company on the outskirts of Detroit, Michigan. Last
year his firm was granted permission to build a brand new home Extreme
Makeover Home Edition in Armada, Michigan. It's hard to do anything. It's hard to button your pants or brush
your teeth, let alone jump off a three-story building into a pad. This
movie was the most physical thing I've ever had to do, and I had to do
it with a broken hand. It's the hardest thing I've ever had to do in my
life. Constantly having to take hits and fall and run through explosions
and get hit and beat up all day. Aside from my hand, I also got 25
stitches making this movie, in various parts of my body -- stuff that
had nothing to do with my hand.